Female Aberdeen City, Shire & North of Scotland (Moray, Inverness)

16-60yrs (population c300,000/747,249)

Evening Express Local press sponsor

(including: Promotional campaign - March and April 2010 15 days)

Women's lifestyle national journal coverage (To be announced)

www.womenslifestyleshow.co.uk

www.aecc.co.uk

www.amanda-hamilton.co.uk

including celebrity endorsement and prize led incentives

300,000 Direct Email Profile Marketing specifically for the event (February & April) through Ticketmaster

What's On Guide - Posted 7500 Households

What's On Guide - email flyer 2500 addresses

Foyer Flyer and poster campaign

4 x A1 'Women's Lifestyle Show' Poster campaign covering X Factor (30000) & Ronan Keating Shows (7000) February & March

Clear Channel Advertising 'Womens Lifestyle Show' 16 day campaign - covering 176,000 passing cars

Flyer print (8000), Aberdeen City Centre poster (2000) advertising, souvenir programme

On site banner

Bon Accord Shopping centre advertising

Point of Sale within John Lewis Aberdeen

Features within the 'Foodies magazine'

Highlight feature with Amanda Hamilton within the Scotland on Sunday supplement April 2010

2 pre event Fashion Shows to be held within Bon Accord Centre in association with John Lewis

Promotional and advertising with North Sound and Moray Firth FM

The television advertising campaign will be for 14 days prior to the event shown

in STV North and STV Aberdeen Regions covering a population of 747,249 with a total of 314 TVRs including 30 peak spots